Aleksandra Wycisk

Management Team

Degree/info: PhD
University Warsaw University of Technology
Faculty and department Centre for Innovation and Technology Transfer Management, Research and Analysis Department
Mail Aleksandra.Wycisk@pw.edu.pl
About Aleksandra Wycisk, PhD research and analysis specialist in the Centre for Innovation and Technology Transfer Management at WUT. PhD in sociology (with honors), graduate in sociology and cultural studies at University of Silesia, Katowice, Poland. In Research and Analysis Department, WUT, Aleksandra specialises in qualitative methods and focuses on processes of social adaptation of innovation and academic entrepreneurship. Aleksandra is passionate about urban sociology and research on the processes of reinterpretation of urban meanings. Her doctoral thesis concerned the social reception of city marketing and process of building the image of the city (the grant of the National Science Centre, PL). Aleksandra published several articles or chapters in both Polish and foreign books and journals, incl. in Polish Sociological Review, Economics. Market, economy, society, Upper Silesian Sociological Studies. New series, Palimpsest. Sociological Journal of the Jagiellonian University. More her PhD project “Cities of meanings” at: https://miastaznaczen.wordpress.com/about/
Fields of interests / Social sciences, urban sociologyh
Proposition of common research in GETM3 Academic entrepreneurship

Important Publication

Schemes in (Re)interpreting the Cultural Themes in the Process of Building the City Image.„Polish Sociological Review”. Nr 4 (188) / 2014. Warszawa: Polskie Towarzystwo Socjologiczne, ISSN: 1231-1413. [in English]

Controversies over Polish city marketing strategies. W: Handzlik I., Sorokowski L. (red), 2014: Found in Multiculturalism. Acceptance or Challenge?. Frankfurt am Main: Peter Lang. ISBN 978-3-631-64847-6. [in English]

Innowacje w promocji miast województwa śląskiego. [Innovations in city marketing in cities of Upper Silesia Voivodeship] W: Szczepański M.S., Bierwiaczonek K., Wojtasik K. (red), 2013: Innowacyjność i duch miejskości. Katowice: Wyd. Uniwersytetu Śląskiego, ISBN: 978-83-226-2216-2. [in Polish]

Nowa marka miejska: jej kreacja i społeczna recepcja. Przykład Metropolii Silesia. [New city brand: it’s creation and social reception. Example: “Silesia” Metropolis] W: „Ekonomia. Rynek – Gospodarka – Społeczeństwo”. Nr 29/ 2012. Warszawa: Wydział Nauk Ekonomicznych Uniwersytetu Warszawskiego, ISSN 0137-3056. [in Polish]

Teoria krytyczna – szkoła frankfurcka. [Critical Theory – Frankfurt School] W: Szczepański M. S., Śliz A. (red. nauk.), 2014: Współczesne teorie społeczne. W kręgu ujęć paradygmatycznych. Opole: Wyd.Uniwersytetu Opolskiego; ISBN: 978-83-7395-618-6. [in Polish]