Edita Petrylaite

Edita is Lecturer in Strategy and Leadership and Programme Leader of BA (Hons) Leadership and Management (DL) at Newcastle Business School, Northumbria University. She has previously led two International distance-learning programmes – BSc (Hons) Business and Management and BSc (Hons) Human Resource Management and Leadership. Her responsibilities involve the day-to-day management of the programme and provision of positive student learning experience.

Edita is a Fellow of the Higher Education Academy (HEA). She teaches business innovation and marketing across various programmes and leads a Professional Project module.

Her research interests include gender, masculinity, consumer behaviour, leadership, entrepreneurship and entrepreneurial marketing.

gender, masculinity, consumer behaviour, leadership, entrepreneurship and entrepreneurial marketing