Project Leader


Northumbria University

Business & Law

Alison Pearce


Associate Professor at Northumbria University, Senior Fellow of the UK Higher Education Academy, Affiliate Professor at Grenoble Ecole de Management and Visiting Lecturer at Universite Grenoble Alpes. One of the original cohort of ‘Erasmus’ students in 1987 and formerly a strategic marketer and innovation manager in international industry, Alison has been involved in a series of highly successful European / Korean funded projects. She was nominated to the UK Higher Education Academy as National Teaching Fellow for her work on student mobility. The KEUDOS project, for which she led Northumbria’s participation, was runner-up for the THE’s ‘Best International Collaboration’ Award in 2014. Her action research revolves around the execution of strategy through strategic entrepreneurship, often focussing on international mobility. Alison led the team which bid successfully for H2020 funding which subsequently developed into the GETM3 project, which she now leads. She lives in Northumberland with her family.

Fields of interests

Strategic entrepreneurship, strategy execution, international mobility, action research

Proposition of common research in GETM3

Entrepreneurial behaviour, international mobility, action research

Important Publications

  • Pearce, Alison, Aftab, Mersha, Bailey, Mark, Spencer, Nick, Dziewanowska, Katarzyna (2017). Tempered Radicalism in Practice: Designers, Strategic Entrepreneurs & Action Researchers, In: Proceedings of the 2017 International Conference on Global Entrepreneurial Talent Management & Social Collaboration, Chonnam National University, Gwangju, Korea, pp.37-42
  • Quan, Rose, Pearce, Alison and Baranchenko, Yevhen (2017) Educational Mobility in Transition: what can China and the UK learn from each other? Journal of Management Development, 36 (6). pp. 828-843. ISSN 0262-1711
  • Zupan, Nada, Dziewanowska, Katarzyna and Pearce, Alison (2017) Wanting it all: the challenges of managing talent in young generation of transition economies. Baltic Journal of Management, 12 (1). pp. 63-85. ISSN 1746-5265
  • Dziewanowska, Katarzyna, Pearce, Alison and Zupan, Nada (2016) Generation Y’s expectations regarding their future employment relationships poses a challenge for their employers. Journal of Human Resource Management, 1. pp. 1-12. ISSN 2453-7683
  • Pearce, Alison (2016) Internationalisation strategy implemented through Faculty Exchange: Strategic Entrepreneurship in a “new” United Kingdom University. International Journal of Business Innovation & Research, 10 (1). pp. 43-64. ISSN 1751-0252
  • Zupan, Nada, Dziewanowska, Katarzyna, Pearce, Alison, Cho, Seong-Do and Hwang, Lorne (2016) Employment Preference and Expectations Regarding Employment Relationship of South Korean and EU Business Students. In: Proceedings of the 2016 International Conference on Social Collaboration and Shared Values in Business. Chonnam national university, Gwangju, Korea, pp. 45-54.
  • Pearce, Alison, Powell, Lynne, Burns, Caroline and Zupan, Nada (2016) Values and behaviours of an effective community of practice: a case for staff/student collaboration for internationalisation. In: Proceedings of the 2016 International Conference on Social Collaboration and Shared Values in Business. Chonnam National University, Gwangju, Korea, pp. 169-178.
  • Pearce, Alison (2015) Use Your Strategic Entrepreneurs to Build Your Strategic Partnerships. Forum Magazine, Summer. pp. 21-23. ISSN 1389-0808
  • Pearce, Alison and Quan, Rose (2015) International staff mobility in higher education: To what extent could an intra-European entrepreneurial approach be applied to Sino-CEE initiatives? Journal of East European Management Studies, 20 (2). pp. 226-254. ISSN 0949-6181
  • Pearce, Alison (2013) The action researcher as tempered radical and strategic entrepreneur in higher education: a personal reflection. Educational Action Research, 22 (2). pp. 178-195. ISSN 0965-0792
  • Pearce, Alison (2011) How a Strategic Entrepreneur Executes Internationalisation Strategy: a UK University Case Study. In: 2nd Innovation and Entrepreneurship Conference. Kyungpook National University, Daegu, Korea, pp. 341-358.