Assistant Prof.

Chonnam National University

College of Business Administration

Hyunsik Yoon


Hyunsik Yoon is a professor in the College of Business Administration, Chonnam National University, South Korea. He has a Ph.D. from the University of Missouri (Columbia).

Fields of interests

Proposition of common research in GETM3

GETM Curriculum Development

Important Publications

  • Yoon, H. S. & Occena, L. (2015), Influencing factors of trust in consumer-to-consumer electronic commerce with gender and age, International Journal of Information Management, 35(3), 352-363.
  • Yoon, H. S. & Occena, L.(2014), Impacts of customers’ perceptions on Internet banking use with a smart phone, Journal of Computer Information Systems, 54(3), 1-9.
  • Yoon, H. S. & Barker Steege, L. M. (2013), Development of a quantitative model of the impact of customers’personality and perceptions on Internet banking use, Computers in Human Behavior, 29(3), 1133-1141.