Chonnam National University

College of Business Administration

Sungdo Cho


Sungdo Cho is a professor in the College of Business Administration, Chonnam National University, South Korea. He has an M.B.A. from the Yonsei University and a Ph.D. from the Yonsei University.

Fields of interests

Proposition of common research in GETM3

GETM Curriculum Development

Important Publications

  • ho, Seong Do, Kyoungen Kim, Daekwan Kim and Kiyong Kim(Oct. 2012), “Antecedents and Effects of Customer-Service Employee Attachment on Customer-Company Identification and Word-of-Mouth,” 18th International Business Research Conference, Lasvegas, USA
  • Kim, Daekwan, Seong Do, Cho, Pandapotan Sinaga, Kyoungeu, Kim and Gangok Jung (Feb. 2010), “The Effects of Home Country Culture on MNC Performance,” 2010 American Marketing Association Winter Marketing Educators’ Conference Proceedings, New Orleans, USA.
  • Cho, Seong Do, Sungmin Jung and Kyungho Jung(June 2008), “Effects of Brand Personality on Brand Extension Evaluations and Brand Personality Change,” Annual Conference on Money, Economy and Management, Imperial College, London, UK.