Researcher and Specialist
Business & Law
Fields of interests
Millennial employees’ social media competence and online social capital.
Company ethical certifications and eWoM in talents’ job pursuit intentions.
Multisensory marketing online for ethical brands.
Corporate reputation management via user generated content and official media year after a crisis.
Proposition of common research in GETM3
Digital media and the workplace – opportunities as well as challenges.
- Yoganathan, V., McLeay, F., Osburg, V.-S., & Hart, D. (2007). The core value compass: Visually evaluating the goodness of brands that do good. Journal of Brand Management.
- McLeay, F., Roberts, J., & Yoganathan, V. (2012). Transferring social marketing knowledge through third sector CoPs. The Marketing Review, 12(4), 381-401.